Every billboard in Chicago, analyzed before you call the broker.
Built from Perch Estimates, one face per structure. How it works
Where Chicago looks up.
See all neighborhoods →Figures cover Chicago community areas: River North sits in Near North Side, West Loop and Fulton Market in Near West Side, and Wrigleyville in Lake View. Browse every neighborhood.
Chicago has always advertised out loud.
Every dot is a permitted billboard.
1,196 boards, colored by grade. The dense lines are the expressways, where the traffic is.
Outdoor advertising should be easy to read.
Right now the only way to learn what a Chicago billboard costs is to call someone who sells them. Our goal is to flip that: every permitted board in the city, graded and priced from public data, before the first phone call. A better starting point makes a better negotiation, for the small business owner and the broker alike.
Know the board. Know the rating. Then call.
Three signals. One letter.
How many vehicles pass it every day.
How well drivers can actually see it.
Who lives and earns around it.
Broker vs Perch.
The Chicago Outdoor Media Kit.
Traffic metrics and pricing benchmarks by corridor and neighborhood, straight from the dataset. Drop your email and it is yours.