top 73% citywide
US 12 billboard — East Side
Weak site — low traffic and/or visibility. Likely not worth pursuing on its own.
#4 of 10 boards in East Side by score
For context: many commercial real estate investors target cap rates in the 5–8% range. This board's modeled 25% is above that band — not a substitute for your own diligence, but a starting comparison.
The pin is the GPS point on this board's IDOT permit, so the street address is approximate and the sign may sit a little off from it. A permit can also stay on file after a sign comes down. Tip: choose See more dates in Street View to check earlier images. Don't see it? Tell us.
The overall grade blends traffic, visibility, and audience. Value and competition are extra lenses and are not in the overall score. See Methodology.
Composite 39 = traffic 14.9 (55%) + visibility 17 (20%) + demo fit 6.8 (25%).
Reach is a modeled vehicle-pass estimate (traffic × visibility), not a verified impressions count. Income/population are for the Census tract this board sits in — percentile is rank among all Chicago tracts in this dataset (higher = wealthier/denser).
Revenue modeled from traffic × visibility at a $7 CPM (cost per 1,000 impressions/month — the standard way outdoor ad space is priced) benchmark, clamped to real Chicago market ranges by road type (source: public OOH rate data, see Methodology). Valuation assumes a 4× annual-revenue multiple (rough rule of thumb, not a real appraisal or listing).
Effective CPM works out to $11.62 per 1,000 modeled monthly views, vs. the $7 Chicago benchmark — above model benchmark — priced at a premium.
Closest 1 structures within 0.25 mi, all competing for the same eyeballs. Separate faces of one sign are grouped into a single row.
Tracking started here — check back after future data updates to see how this board's estimate moves.
Data as of September 2026