top 66% citywide
Pershing Rd billboard — McKinley Park
Below-average site — weak traffic or visibility. Proceed cautiously.
#15 of 18 boards in McKinley Park by score
For context: many commercial real estate investors target cap rates in the 5–8% range. This board's modeled 20% is above that band — not a substitute for your own diligence, but a starting comparison.
The pin is the GPS point on this board's IDOT permit, so the street address is approximate and the sign may sit a little off from it. A permit can also stay on file after a sign comes down. Tip: choose See more dates in Street View to check earlier images. Don't see it? Tell us.
The overall grade blends traffic, visibility, and audience. Value and competition are extra lenses and are not in the overall score. See Methodology.
Composite 44 = traffic 22.6 (55%) + visibility 10 (20%) + demo fit 11.5 (25%).
Reach is a modeled vehicle-pass estimate (traffic × visibility), not a verified impressions count. Income/population are for the Census tract this board sits in — percentile is rank among all Chicago tracts in this dataset (higher = wealthier/denser).
Revenue modeled from traffic × visibility at a $7 CPM (cost per 1,000 impressions/month — the standard way outdoor ad space is priced) benchmark, clamped to real Chicago market ranges by road type (source: public OOH rate data, see Methodology). Valuation assumes a 5× annual-revenue multiple (rough rule of thumb, not a real appraisal or listing).
Effective CPM works out to $6.99 per 1,000 modeled monthly views, vs. the $7 Chicago benchmark — at model benchmark — fairly priced.
Closest 2 structures within 0.25 mi, all competing for the same eyeballs. Separate faces of one sign are grouped into a single row.
Tracking started here — check back after future data updates to see how this board's estimate moves.
Data as of September 2026