PerchChicagoData as of September 2026
Chicago Outdoor Media Kit
Traffic metrics and pricing benchmarks for every permitted billboard in Chicago, computed from IDOT permits and traffic counts and Census demographics. Prices are Perch Estimates.
1,196
boards tracked
93
rated A or better
$6.2M
Perch Estimate, monthly market
$6.80
average effective CPM
Grade distribution
A+4
A89
B166
C330
D274
F333
Major corridors
| Corridor | Structures | Avg daily traffic | Perch Estimate range / mo | Avg CPM |
|---|---|---|---|---|
| I-90/94 | 100 | 236,419 | $9,500 to $18,500 | $6.26 |
| Western Ave | 76 | 21,836 | $750 to $4,750 | $7.04 |
| Halsted St | 64 | 12,058 | $750 to $3,750 | $7.06 |
| IL 64 | 57 | 24,029 | $2,750 to $5,500 | $7.01 |
| IL 50 | 48 | 35,978 | $2,750 to $9,500 | $6.98 |
| I-55 | 36 | 143,171 | $4,500 to $15,500 | $7.00 |
| I-94 | 36 | 124,904 | $1,750 to $18,500 | $6.85 |
| US 12/20 (95th St) | 30 | 17,736 | $1,750 to $2,250 | $9.77 |
| I-290 | 27 | 179,486 | $1,750 to $18,500 | $7.02 |
| Belmont Ave | 26 | 16,628 | $750 to $3,250 | $6.99 |
| I-90 | 24 | 100,419 | $2,750 to $17,500 | $6.99 |
| 79th St | 24 | 13,623 | $750 to $2,750 | $7.10 |
Largest neighborhoods by board count
| Neighborhood | Boards | Avg daily traffic | From / mo |
|---|---|---|---|
| West Town | 91 | 79,670 | $750 |
| Near North Side | 77 | 16,422 | $750 |
| Austin | 64 | 60,247 | $2,250 |
| Lower West Side | 56 | 66,031 | $750 |
| Near West Side | 43 | 59,235 | $750 |
| Auburn Gresham | 37 | 16,966 | $750 |
| Lake View | 34 | 15,182 | $750 |
| Garfield Ridge | 33 | 47,288 | $2,750 |
| Irving Park | 32 | 70,409 | $1,750 |
| Englewood | 32 | 79,500 | $750 |
Sources: Illinois DOT Outdoor Advertising Control System permits, IDOT Annual Average Daily Traffic, U.S. Census ACS, OpenStreetMap, City of Chicago Data Portal. Perch Estimates are modeled from traffic and visibility, not broker quotes; see the methodology page and Terms. perchchicago.vercel.app